Federation Internationale de Football Association (FIFA) President Gianni Infantino has called on broadcasters to invest more in women’s soccer. Speaking at the European Broadcasting Union (EBU) Congress, Infantino asked broadcasters to “dedicate at least one hour of programming a week to women’s soccer,” according to the DPA news agency. “We need more investment in the game of women’s soccer,” Infantino said, calling on the European Broadcasting Union (EBU) to “help us broaden the reach of women’s soccer and develop it further.”
“After the 2023 FIFA Women’s World Cup Australia-New Zealand, there is a great opportunity to promote women’s soccer. There are enough good players to attract attention and together we need to increase the popularity of women’s soccer.”Infantino also pointed out that broadcasters need to pay fairly for women’s soccer coverage .FIFA and the EBU have been in a tug-of-war over the rights to broadcast this year’s Women’s World Cup. FIFA demanded more money than the EBU offered in order to increase its revenue from the recently popular women’s 바카라사이트 tournament, and the two sides finally reached an agreement with a month to go before the tournament kicked off.